News and Press


May 1, 2014, New Albany, IN

Partnership Allows Master of Mixes A Grassroots Marketing Campaign To Become Most Sampled Bloody Mary In History

Barbecue and Bloody Marys are getting ready to heat up - Master of Mixes joins the 2014 Great American BBQ Tour for its seventh season! Master of Mixes and its new Chef Inspired Bloody Mary Mixes are committed to becoming the most sampled bloody mary mix in history.

While it is a known fact that over 80 percent of households in the US own a backyard grill or smoker, you don’t need stats to know that this culinary inspiration is one of America’s favorite past times. The Kansas City Barbecue Society brings its tour to festivals and events around the country. The tour begins in April at the High on the Hog Festival in Winchester, TN and will have 20 stops along the way. Master of Mixes Chef Inspired Bloody Mary Mixes are the perfect partner to any plate of barbecue, whether Kansas City style or St. Louis. Master of Mixes showcases layers of bold flavors in every sip and is excited to be a part of the tour.

“Master of Mixes is excited to be a part of the Great American Barbecue Tour and its continued success over the years. We look forward to introducing our new Chef Inspired bloody mary mixes to barbecue lovers around the country and allowing them to sample our 3 new bloody mary mixes: Classic, Loaded and 5 Pepper. These new bloody mary mixes feature fresh, quality ingredients and take you on a Bold Flavor Adventure,” according to William Hinkebein, VP Marketing.

Anthony Lamas, award-winning chef, recently featured on Food Network’s Beat Bobby Flay, collaborated with Master of Mixes to create this family of new Chef Inspired Bloody Mary Mixes. He continues to gain national recognition for his culinary talents and farm-to-table philosophy. Master of Mixes is proud to partner with a local chef who has earned a national reputation.

Master of Mixes is excited to partner with the Great American BBQ tour and spread the excitement about this new line of bloody mary mixes. During the Great American BBQ Tour, attendees with have the opportunity to sample the new Chef Inspired Bloody Mary Mixes, will be offered recipes on how to cook with the new Master of Mixes and will receive coupons for local retailers. We look forward to being a part of the BBQ tour and getting our products into the mouths of enthusiasts across the country.

Master of Mixes new Chef Inspired Bloody Mary Mixes will begin rolling out at retailers nationwide April 1, 2014. For more information on the tour and the chance to sample the new Master of Mixes Chef Inspired bloody mary mixes, please visit


Media Contact

Kim Bianconcini